Growing up in the iconic 90s New York, Uzma Bozai’s initial style inspirations drew on the preppy-tailored cuts and the print-driven graphics of downtown NYC. With a rich family cultural heritage that extends to India, Afghanistan and Pakistan, Uzma spent childhood summers in the Indian subcontinent. It was in Pakistan that she became in touch with the artisan culture of tailoring by witnessing and taking part in the skilled craft of ancient hand embroidering, dyeing and embellishing. After moving to London she realised that she could use her inherent love for style to revitalise these crafts she grew up with that were dying out in favour of fast fashion. Teaming up with a group of talented industry textile and print designers led by Emma Avery, whose own portfolio featured Erdem and Jonathan Sanders, her namesake brand was born. The Uzma Bozai story unfolded with collections that harmoniously balanced the boho luxe aesthetic with a refined edge; one which upholds traditional art by bringing it into the contemporary landscape.