London-born designer Kat Maconie launched her own label in July 2009. Previously Maconie had worked for many fashion labels, such as Tomasz Starzewski, Sitting Pretty, and Whistles, in their designs and product development divisions. Maconie’s aim is to fuse fashion with function; each shoe has a signature gold screw feature and a mould-to-measure insole, so her shoes are not only beautiful but comfortable too. Today Kat Maconie designs are sold globally in many leading department stores and boutiques, and the brand's celebrity following has been steadily growing. Sienna Miller, Ellie Golding and Rosie Huntington-Whitely have all been seen in Maconie’s creations.