Carl Jones is the creator and innovator behind the reversible denim brand Bleulab. Bleulab is a truly unique label, launched in 2010, that produces super comfortable and flattering reversible jeans, so you get two jeans in one pair! The brand is full of unique designs and uses an array of materials, thus bringing some fun and extra functionality to the denim market. The label has quickly gained great critical acclaim and in summer 2012 won the Dutch Cosmopolitan Magazine Award for the most innovative jeans. The brand is also hugely popular with celebrities such as Kim Kardashian, Vanessa Hudgens, Britney Spears, and many more.