The designers behind the Teatum Jones label are Catherine Teatum and Rob Jones. They originally met working together in menswear when the partnership was born. After deciding they would launch their own label they spent years researching and investigating ways they could bring a contemporarily relevant womenswear brand. Following their success in 2009 when they were chosen as one of the ten finalists of The Fashion Fringe competition, they launched their debut Womenswear brand. The Teatum Jones woman has a \'refined and contemporary take on elegance, she is inadvertently chic yet boldly nonchalant\'.