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International Fashion Showcase 2017

International Fashion Showcase 2017

From February 17 till 21, 2017, young Russian brands such as Artem Shumov, Lumier Garson, ZA_ZA, and Saint-Tokyo will take part in the exhibition International Fashion Showcase (IFS), established by the British Fashion Council with the aim to support young designers from all over the world. The Annual IFS project is one of the key platforms of London Fashion Week, which reflects the symbiosis of fashion trends and contemporary art.

The main theme of the IFS exhibition is LOCAL/GLOBAL. In accordance with this theme every country is invited to study the influence of local traditions on fashion trends and examine how emerging designers can transform their local culture into a global language. Peculiar Russian patterns have become an inspiration for every designer taking part in the event and will be materialised in accordance with the contemporary vision. Specially for IFS 2017 the selected designers have created their capsule collections that will be further included into collections of the forthcoming season and presented on March 12 to 17, 2017, during Mercedes-Benz Fashion Week Russia in the Central Exhibition Hall Manege.

This is the first time Russia is taking part in this international project. THEN AND NOW Shop has collaborated with The Russian Fashion Council and Mercedes Benz Fashion Week Russia to offer a platform for these emerging brands. The pieces presented in the IFS are available for immediate purchase below.

Visit the exhibition 17-21 February 2017 at West Wing Galleries, Somerset House, Strand, London WC2R 1LA
.