FIT is a range of luxury, high tech, natural grooming solutions made specifically for men. High performance skin and hair care products created by combining advanced formulation technologies and cutting edge active ingredients. At FIT, they understand that men want simple, stylish, grooming solutions that deliver results. High quality products that protect, repair and refresh tired and damaged skin and hair. Having pure British roots and taking great pride in using only the finest ingredients, at FIT, quality is assured. The brand's mission is to give to customers the great skin and hair care that they deserve.