As New York Fashion Week ends and London Fashion Week begins, THEN AND NOW’s PR & Marketing Manager highlights some of the best shows, collections and trends predicted for Spring Summer 2014. Don’t worry if you missed out on the action of NYFW, just take a look at our edit below or check out our Facebook album.
Desigual was without a doubt the most fun and upbeat show this season. As they so appropriately put it, this was the ‘For Everybody Collection’. Models pounded the runway with such enthusiasm and most impressing of all, smiling faces. If New Yorkers wanted a show, the spanish brand did not disappoint at all! Colourful, wearable outfits reminded us of a full on tropical vacation party with printed crop tops, palazzo pants, floppy hats, hoop earrings and round sunnies.
As a relatively new designer to the NYFW, Hanako Maeda’s 2011 launched label, ADEAM certainly had me on the edge of my seat. The stunning collection which draws inspiration from nature features feminine silhouettes, enlarged & manipulated hydrangea cell prints, beautiful fabrics and simply divine tailoring. Overall, the whole collection is easily worn and is the perfect addition to any Spring/ Summer wardrobe with the right mix of fun, flirty styles with toughened accents.
As a new favourite amongst fashionistas everywhere, Clover Canyon’s SS14 presentation was definitely not one to miss. Inspired by mid-century California artists and architects—from Dan Flavin to the Eameses, Clover Canyon’s designer Rozae Nichols favoured clean lines and a longer silhouette for Spring whilst still keeping in line with her signature and much loved prints.
As the Osklen show fell towards the end of my NYFW journey, I thought little could excite me after renowned designers took to the stage with captivating runway collections and shows like Desigual who really created a cheerful atmosphere with smiley faced, dancing models but Osklen literally let the collection do all the talking. As solid coloured pieces of all rainbow shades lit the runway, I noticed the design houses’ beautifully clean angles and was tremendously fascinated on how Osklen made transparent and clean ensembles look street worthy. Hard plastic and gemstones were also a huge trend at Osklen RTW Womenswear show.
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