London Show Rooms Paris

Back again for another THEN AND NOW Shop: Javone Armada collaboration. During Paris Fashion Week the streets fill with creatives and fashion professionals.

Every time the Brits come to Paris you’re sure to get the most revolutionary and fun designs.

London Show Rooms Paris THEN AND NOW SHOP YouTube

The AW16 season brings back 90’s punk. Designers like Ashley Williams deliver a rebellious yet harmonious collection. She showed me a glowing red turtleneck with checkered flag print across the chest. The sweater finishes in cable knit braiding from the chest down. I was moved by this piece, especially by the fact it had matching pants! Using screen printed Tazers and beaming bright neons, Ashley Williams’ silhouettes shape the direction for Topshop’s NEWGEN.

London Show Rooms Paris - Style trend - THEN AND NOW SHOP

Mimi Wade of Fashion East is another highlight designer. She takes it back to prom with shoulder strings dresses reading “Devil Girl From Mars”. The 24 year old Central Saint Martins graduate speaks to the mean girls who love being mean. The Fashion East designer Richard Malone bathed retro like stripes in daytime brights. Channeling the likes of Royal Tenenbaums.

London Show Rooms Paris - Trend - THEN AND NOW SHOP

AW16 season is one to take us back to the future. We see new cultures establishing in many ways and the London Show Rooms are where it all starts!

Javoné Armada