Spring Summer 2017: The Pink colour

Pink is without a doubt the colour of the season 2017! The biggest brands have launched pink dresses, bags, accessories and of course pink shoes to die for. It played a quite bold part of Fashion Week and it has definitely influenced us.
In this article, you will find all you need to know about the Pink Colour :
  • Fashion Brands
  • Fashion Bloggers & Influencers
  • History of the colour Pink
  • Pink Outfit inspirations
  • Sketch: The best Pink Bar Restaurant in London

1. Fashion Brands

We have seen pink in every fashion big brand, such as Céline, Balenciaga, Givenchy, Valentino, Jil Sander, Hermès, Michael Kors, Prabal Gurung and many more. See more from London Fashion Week.


Summer 2017: The Pink colour

The pink colour - fashion week

2. Fashion Bloggers & Influencers

Fashion bloggers and influencers have already adopted pink in their street styles, combining it in so many different ways. The fashion forecasters had it right once more, this colour will steal our hearts and minds away.

The Pink colour - fashion influencer

The pink colour-fashion bloggers

So let’s discover the history of Pink and get inspired by 3 pink outfits you can buy directly from the pink section in our Fashion shop

3. History of the colour Pink

Would you be surprised to know that the most feminine colour used to be a masculine trademark! Look at this infographic to know more about the history of Pink.

infographic - history of pink - pink colour

 Well at the beginning of the previous century, blue and pink were considered colours of the youth. They represented childhood and innocence. Babies were dressed in white as it was the only colour that did not fade when washing in boiling water. So colouring baby clothes didn’t have much sense, as the colour would fade away quickly. But soon they realised they need to differentiate boys from girls.

Ιn 1918, Earnshaw’s Infants’ Department magazine published guidelines stating that the generally accepted colour for boys was pink and for girls was blue. Pink is a lighter version of red, a warlike colour, therefore more masculine. So it was directly linked to boys, as blue, a more tender colour, linked to girls. Ιn 1927, “Time” Magazine posted guidelines from the top 10 retailers in the USA. Six stores suggested pink as a boy colour. So it was finalised!

Almost a decade later, in the late 30’s, in the Nazi Germany, inmates of Nazi concentration camps, who were accused of homosexuality, were forced to wear a pink triangle. Because of this, the pink triangle has become a symbol of the modern gay rights movement.

Finally, in the mid-60’s, with the women’s liberation movement, fashion standards changed. Unisex clothing became a trend and women stopped dressing their baby girls in blue colours. On the contrary, they adopted pink as a protest. Until the 80’s, the trend was settled and pink was mostly a feminine colour. At that time, gender prediction tests became popular, allowing stores to push gender specific clothing and items which included pink for girls and blue for boys.

Pink became undoubtly a girly colour and some of the most famous women have worn iconic pink dresses that became trademarks, such as Marilyn Monroe, Audrey Hepburn, Gwyneth Paltrow and of course, Rihanna!

The Pink colour - famous pink dresses

This century, trends are changing in a quite fast pace. Colours have been “decriminalised” and they are finally a way of expression. Men and women considered equal so colour discrimination belongs already to the past.

So follow your heart, whichever colour indicates and get some inspiration from the following outfits for the colour of the spring; Pink! ________________

4. Pink Outfit inspirations

The perfect outfit for the summer includes a dress! It certainly provides you with a freedom and makes you feel more feminine. Get inspired by our pink dress outfit. Finalise the look with a stunning pink bag by Jean Paul Gaultier. Find all the products on our pink section.

Summer 2017: The Pink colour - Joandkember

Dress: HEMYCA/Pink Beth Italian Cady Dress
Watch: BARBAS & ZACARI /Silver Eclipse Watch
Necklace: AN UKA /Gold KoTi Slip Through Necklace
Bracelet: MILLIGRAM PARIS /Bang Bang Bang Yellow Gold Chain Bracelet
Hat: PANAMES & CO/Panama Hat with Tan Ribbon
Sunglasses: OZED /Coastal Wooden Sunglasses
Bag: JEAN PAUL GAULTIER /Chain Lock Cross Body Bag

Summer 2017: The Pink colour - Amy Jackson

The ultimate outfit for the spring; pink and stripes. Keeping your look elegant and chic, combine those elements for an absolutely stunning look. Heavy accessorising is not recommended, but the look can be completed with a minimalistic ring and a watch.

Top: SAKU/Unbalanced Tied Top
Skirt: RUMOUR LONDON /Amalfi Coral and White Striped Mini Skirt
Coat: TALENTED/Trinity Cotton Coat
Bag: FLORIAN LONDON/Pink Mini Vienna Bag
Watch: BARBAS & ZACARI/The Black Millennium Edition Watch
Ring: ETRETOIT/En Biseau Ring
Pumps: MYBLUCHERS/Patent Anna Stiletto Heels in Mesh and Nude

Summer 2017: The Pink colour - Victoria Beckam
 Who can possibly provide better outfit inspiration than fashion icon Victoria Beckham? Combine pink trousers with a white shirt for the ultimate chic. Keep the accessories discreet as you want to keep the attention on the trousers.
Trousers: MILLY/Layney Zip Cropped Trouser
Shirt: TALENTED/Mediator Straight Shirt
Sandals: KARI C./Nude Sherry Heel Sandal
Watch: ADEXE/Gold Freerunner Large Mesh Watch
Sunglasses: AM EYEWEAR/JJ Gordon in Black

5. Sketch: The best Pink Bar Restaurant in London

The triple dream of launching a centre, a “lieu” or destination place, for food, art and music has been realised by Mourad “Momo” Mazouz and his team of chefs and designers over two expansive floors of a converted 18th century building in Conduit Street, Mayfair, London.

sketch is a complex and unique site. Conceived by French master chef Pierre Gagnaire and restaurateur Mazouz, it has attracted unprecedented media reaction for its myriad food, drink and entertainment styles since it opened in December 2002. Gagnaire’s culinary genius has inspired the menus throughout sketch.

His eponymous Michelin three-starred Paris restaurant has a distinctive menu style, which Gagnaire had adapted for sketch. Executed by his acolytes, the food is imaginative, bold, ground-breaking and delicious. These two visionaries have come together to create sketch…