How To Do Eye Makeup

Eye makeup can be the most stressful part of applying your makeup. All you really need is a steady hand, good quality palettes and good quality brushes… We’ll provide you with the technique. We’re going to give you some handy tips and tricks to achieve that seamless, gorgeous look that’s perfect for any occasion.

Eye Shadow

You’ll need to make sure the eye shadow you choose to use is of really good quality and blends easily. High-end makeup brands such as Too Faced, Urban Decay and Lorac create palettes that are perfect for any occasion, from simple everyday looks to evening and wedding looks. As they are more on the pricey side and not so easily accessible in the UK, we’re going to name you some amazing products that replicate your favourite palettes at a fraction of the price. Our personal favourite inexpensive makeup line is Makeup Revolution, which make literal duplicates of Urban Decay’s Naked palettes, Lorac’s Pro palettes and Too Faced’s Chocolate Bar palettes. Here is a list of current palettes by Makeup Revolution that are affordable dupes for these brands

Urban Decay: Naked, Naked 2, Naked 3 and Naked Smoky (£38 each)

Makeup Revolution: Iconic 1, Iconic 2, Iconic 3 and Iconic Smoky (Iconic 1, 2, and 3 at £4 each and Iconic Smoky at £6)

Urban Decay Naked Palette Dupe - THEN AND NOW SHOPLorac: Pro 1 and Pro 2 (£28 each)

Makeup Revolution: Iconic Pro 1 and Iconic Pro 2 (£6.99 each)

Lorac Pro Makeup Palette Dupe - THEN AND NOW SHOPToo Faced: Chocolate Bar and Semi-Sweet Chocolate Bar (£39 each)

Makeup Revolution: Death by Chocolate and I Heart Chocolate Salted Caramel (£7.99 each)

Too Faced Makeup Palette Dupe - THEN AND NOW SHOP

Perfect Eye Makeup Application: A Step by Step

First off, you’ll need to prime your eyelids to make sure your eye makeup won’t crease and will last all day. Colour Tattoo 24H Eye shadow pots by Maybelline are exactly like MAC Paint Pots and will help your eye makeup stay put all day. Colour Tattoo pots come in so many shades including both shimmers and mattes so you’re sure to find the perfect base colours for you.

Next, you want to choose what look and colours you’re going for. For daytime, a matte brown and cream eye with a heavy dose of mascara is always a good option.

• Start off by picking up a medium brown colour on a fluffy eye shadow blending brush and blend it in the crease for a diffused look.

• Next, pick up a dark brown colour and pat it on the outer third of your eyelid using a flat brush for maximum colour payoff. Make sure you use your fluffy blending brush to blend away any harsh lines.

• Then pick up a cream or gold colour and pack it on your lid, still using a flat brush. Again, blend away any harsh lines with your blending brush.

• Run some dark brown shadow along the bottom lash line with a small eye shadow brush to balance out your look.

• Using the lightest shimmery shade in your palette, use your fingers to dab some on your inner corners and on your brow bone for a lifted look.

• Lastly, use lots of black mascara on your eyelashes and you’re done!



Dramatic evening looks are slightly harder to achieve but with lots of practise and determination you’ll be able to master them in no time. Just follow the steps above, but with dark shadows to suit the evening lighting, and remember to blend your shadow so it’s not patchy and harsh. Using different colours may sound a bit scary at first but it’s necessary if you want to diversify your look. Smokey brown or black eye shadow always looks amazing paired with different colours. So rather than using brown to blend out the lines in the crease, use a soft blue, purple or green for added drama.


We all start to panic a little bit when it comes to our eyeliner. It’s probably the trickiest thing to master. There are different types of eyeliner that will give you a different finish, and different styles to suit your eye look and shape. The easiest way to start applying liner is to use tape. It may sound silly but we promise you, once you start using it for that perfect cat eye wing, you’ll wish you had thought of it sooner. This method ensures your liner wings will be at an even angle and length. Apply the tape from the outer corner of your eye to slightly below where your eyebrow ends, but make sure you stick the tape to the back of your hand a couple of times to ensure it isn’t too sticky and won’t pull on your eye. Draw a straight line right from the inner corner of your eye to where you would like to end your liner. Make sure the line is filled in right from the lash line to avoid small gaps. When you remove the tape, you’ll have a clean, crisp line and even wings. You can also use the tape method when doing your eye shadow; the clean edge will give it a professional look.

The four most popular ways to line your eyes are:

• Pencil liner

For a soft line, perfect for daytime. Line your eyes from the inner corners to the outer corners using a sharp pencil. For a daytime look, use a brown pencil to make your eyelashes look thicker and for night, use a black pencil for more drama.

We love: MUA Intense Colour Eyeliner Jet Black, £1.00

• Eye shadow

Creates a smokier look that goes well with cat eyes. Using the tape method and an angled brush dipped in black eye shadow, push the product along your lash line for an even application. Drag it out at the outer corner of your eye and use a clean fluffy blending brush to smudge out the corners. This is perfect if you want to add a little something extra to your look while still using light eye shadow colours.

We love: Revlon ColourStay Eye shadow Links Onyx, £2.99

• Gel eyeliner

Very long lasting and perfect for night time looks but can be tricky to apply. If the gel liner is too thick or dry, add in a drop of facial oil like The Body Shop’s Oils of Life that is perfectly safe to use around your eyes. The easiest way to apply gel liner is to use the tape method and either an angled eyeliner brush or a very thin eyeliner brush. The latter will give you more control and will allow you to create a perfectly pointed wing.

We love: Rimmel Scandal Eyes Waterproof Gel Liner Black, £6.99

• Liquid eyeliner

Always gives you a defined flick but it can get very messy. When applying your winged liner, make sure there is not too much product on the brush tip as this could lead to mistakes and a blotchy line. Try using the tape method to practise a few times.

We love: Rimmel Glam Eyes Professional Liquid Liner Black, £5.29

Eye Makeup Tricks

• Do your eye makeup before you do the rest of your face. This will prevent eye shadow fallout and mascara mistakes from ruining your foundation.

• Add 2 drops of saline or contact solution to your old, dry mascara and give it a good shake to bring it back to life.

• Use an old or clean mascara wand as an eyebrow brush to tame them.

• If you’ve run out of eyebrow gel, spray some hairspray on to an eyebrow brush and brush them through. This will keep them in place all day and all night.

• Make your lashes much longer by applying a coat of mascara on the top side of your lashes first. Curl your lashes and apply 2 coats of mascara as usual. Instant lash boost!

• Spray a bit of water on your flat eye shadow brush before picking up some colour. This will make your eye shadow colour more intense and longer lasting.

• To make the colour of an eyeliner pencil more intense, hold the very tip of the liner in a flame for a quick second. Allow it to cool for at least 15 seconds and apply as normal. This will intensify the colour and adds more drama to your look!

• For a clean mascara application that won’t ruin your eye shadow, hold an old business card behind your eyelashes and apply as usual.

• For more control and colour intensity when applying your eye shadow, hold the brush closer to the bristles. For blending and a lighter application, hold the brush towards the middle/end of the handle.

• Layer your shadows for more intensity.

• Tap off any excess shadow you pick up on your brush to make it easier to blend the colours in.

Eye Makeup For Beginners: What You’ll Need

As a beginner, you’ll need products that are pigmented and easy to use but are really affordable. We absolutely love Superdrug’s inexpensive brands and we highly suggest you check out Makeup Revolution (which we obviously can’t stop raving about) and also Freedom, which has duplicates of high end products as well. Anastasia Beverly Hills is notorious for her brow products like the Dipbrow Pomades (, £15.00) and Brow Powder Duos (, £17.00). The pomades and powders from Freedom are almost the exact same, but far cheaper.

Anastasia Beverly Hills Eyebrow Dupe - THEN AND NOW SHOP

Eye Makeup Brushes

You’ll need some high quality, inexpensive brushes if you want that flawless look. MUA, like Makeup Revolution and Freedom, is an inexpensive brand available at your local Superdrug. The brushes, however, are not available in stores so you’d have to buy them online for a affordable price, starting from just £1.50 and going up to £5.00. For a full eye brush collection, you will need:

• A flat eye shadow brush (E1 Eye shadow Brush, £1.95)

• A fluffy blending brush (E3 Blending and Shadow Brush, £1.95)

• A slightly dense, tapered eye shadow brush (E10 Precision Eye Blending Brush, £1.95)

• An eyeliner brush (E4 Eyeliner Brush, £1.50)

• An angled brush (E7 Eyebrow Brush, £1.50)

• A small shadow brush for detail (E8 Small Shadow Brush, £1.95)

• An eyebrow comb (E6 Eyebrow Comb with Brush, £1.95)

A perfect eye makeup brush collection can be all yours for just £12.75!

MUA Eye Brush Collection - THEN AND NOW SHOP

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