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About Us

THEN AND NOW - Shop Stylish Pieces from Selected Fashion Designers.

At THEN AND NOW Shop we offer Stylish Fashion Pieces from Selected Fashion Designers. We aim to discover the big brands of the future and support them in their journey.

Founded in London by fashion lover, Computer Science masters graduate and ex-banker, Lian Michelson, THEN AND NOW Shop targets fashion savvy customers who love style and individuality, who don't follow the trend - but set it! We aim to discover the new star brands of tomorrow, brands that fashionistas need to know now. If you are looking for special pieces, for something different, and for premium designers, then this is the place for you.

With a focus on premium designer brands, we source both current and discounted past season collections. Fashion is cyclical, so why not shop from all seasons?

If you want to only focus on brand new, straight off the catwalk pieces, make sure to SHOP NOW. If you love pieces even more with a big discount on them, then SHOP THEN for our range of specially chosen timeless fashion.

We search, select and curate brands from all over to bring together unique collections for stylish people, with new products added weekly. Our regularly updated online Magazine, edited by our in house team of fashion enthusiast professionals, provides fashion outfits, news, trends, travel and culture editorials.

We aim to provide a shopping experience like no other and offer unique brands for style and fashion you don't see everywhere else. We can promise that our products have been selected and quality checked by the team and that you will love your new purchases!

Let us know if you need shopping help, style or size advice, or general gossip. We love to chat.

We work hard to search and find great brands from all over the world to introduce to our customers. We look for big brands of the future. 
What do we specifically look for when we select our superstar brands?
  • Niche Brands - We aim to discover great brands, not yet known to our customers, from all over the world. Some might be emerging, some established, but all create unique and stand out pieces that we love. 


  • Prices - Premium brands at correct prices. We offer great pieces at great prices, whether full price or discounted. We compare the brands' prices to similar products in the market to ensure we only select those that offer fair and reasonable prices for the products. Are the prices justified? Are the products fairly priced vs competitors? Are the prices too high or too low given the quality and the design? 


  • Trends - We research past, current and upcoming trends and look for brands that offer pieces to match. We want to ensure our products are always up to date, on trend and in style, even if sourced from discounted past seasons. 


  • Quality & Design - We make sure we touch, feel and test products if needed. Our team investigates the brand's exposure, reviews and other stockists, all to ensure that both quality and design are up to our high standards. 


We work with brands that tick all the boxes! 
If you're a brand that wants to sell on our website, please email [email protected] with your lookbook and line sheet. 
If you're interested in working with us and joining our team, please email [email protected] with your CV and cover letter. 
If you love what we do and want to invest, we are currently looking for funding, so please email [email protected]