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Daniella Helayel is a Brazilian designer who created Issa London in 2001. Helayel left Brazil to study at F.I.T in New York before arriving in London, where she bases herself today. In 2003 Issa had its first catwalk show and now the label is sold all around the world. Issa London reflects Helayel Brazilian background greatly, as carnivals are translated beautifully onto her pieces with bold prints and unusual colour combinations. Issa London is sought after by many celebrities including Madonna, Scarlett Johansson, Kate Middleton and many more. 

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