NOW

It’s all about now.  The season’s biggest trends, hot off the catwalk collections and exclusive designer fashion online. From the pieces you’ll need to the looks you’ll love, ‘NOW’ brings you the best of A/W11 through to S/S 12.

Now it’s jewel-toned hues, powerful prints and fetish inspired pieces that are dominating the rails. For autumn the palette has evolved into deep ruby reds, emerald greens and sapphire blues with graphic monotone prints and biker-girl leathers taking control of the trends. Get the look from ‘NOW’ with Georgia Hardinge’s printed body con dresses, a block-red coat from Jean Pierre Braganza or a leather statement piece from Maria Francesca Pepe.

And if you’re already thinking about S/S12, head-to-toe prints are the new colour blocking. So for a quick wardrobe update, take Autumn’s dark winter florals and transform into block floral prints, tropical hues and big embellishment, seen at Mary Katrantzou and Jonathan Saunders. It’s an easy trend to translate whether it’s through your favourite fashion week collections or a newly discovered emerging designer.

Browse the NOW edit for a chance to discover labels you never knew, find the best of new emerging talent and fall in love with collections from your favourite designers.

Our exclusive version of Zoe & Morgan’s ‘LOVE’ ring, bespoke gowns from 2011’s Fashion Fringe winners, Fyodor Golan and a soft blush leather update to H by Harris’ iconic quilted rucksack, will ensure you’ll always be kept up to date with new and exclusive pieces that instantly update your look and transform pieces that were hot then, into pieces that are hot now.

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