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Laure Pariente launched American Retro in 2002. Pariente vision was to create a label the has a fusion of vintage clothes with the latest patterns, and so the designer's collections are practical for everyday life yet exude Parisian chic. It is very important to the French designer that American Retro brings something different season after season and remaining at the forefront of fashion. American retro is no stranger to many celebrities; Daisy Lowe, Alexa Chung, Juliette Lewis, Lily Allen, Rihanna are all fans and are often seen in Laure Pariente's designs.