About Us

Luxury online retailer, THEN AND NOW, is the ultimate destination for the latest designer trends, past and present.

Synonymous with cutting-edge fashion and combining effortless design with a ‘full fashion’ concept, we provide an edited offering across past and new season collections. Offering emerging and established designers for ‘NOW’, whilst ‘THEN’ provides past collections at discounts up to 75% off RRP.

Delivering this through a dual aspect site; the ‘THEN’ section offers customers the opportunity to purchase carefully selected designer collections from must-have past seasons including Atalanta Weller, Maria Francesca-Pepe, Kirk Originals and Viking Wong. There are also one-off and archive pieces that have also been sourced globally for the site from past seasons, from designers such as Georgia Hardinge, Katie Rowland, Jean-Pierre Braganza, Eugene Lin and Malene Oddershede Bach.

The ‘NOW’ section also includes exclusive pieces from new season collections including Zoe & Morgan’s ‘LOVE’ rings created in a rose gold and ruthenium colourway, Fashion Fringe winners Fyodor Golan are creating bespoke gowns, whilst the covetable H by Harris brand offers its iconic quilted rucksack in a soft blush leather, all available exclusively at THEN AND NOW. 

The site encompasses a premium customer service experience, luxury packaging and free returns within the UK on THEN AND NOW products.

On top of this, we are focused on providing a unique, easy, and exciting shopping experience by combining THEN AND NOW products with products from some of the top stores around the globe, allowing customers to browse all their favourites here. With our exclusives, one-offs, and discounts, why shop anywhere else?